01Who we are
Apexology is a sole proprietorship operated by Jared Birdsong, based in Austin and Leander, Texas. We design websites and build digital tools for local small businesses across the United States.
If you have questions about this policy or want to make a privacy request, you can reach us through the contact form on our homepage. Please write "Privacy Request" at the start of your message so we can route it quickly.
02What we collect
We only collect information you give us directly through our website contact form. That includes:
- Your name
- Your email address
- Your phone number (optional)
- Your business name
- Your location
- Your industry
- The message you send us
We do not run analytics, ad pixels, or background tracking on this site (see "Cookies" below).
03How we use it
We use the information you submit to:
- Respond to your inquiry
- Deliver the services you've asked about
- Follow up about a proposal or project we've discussed
We do not sell your information to third parties. We do not share it with advertisers. We do not add you to marketing lists you didn't ask to be on.
04Third-party services we use
Our website relies on two third-party services to function:
- Formspree — handles the delivery of our contact form submissions to our inbox. When you submit the form, your information passes through Formspree's servers. See their privacy policy.
- GitHub Pages — hosts this website. GitHub may collect basic server logs (such as IP addresses) as part of standard hosting operations.
05Cookies and tracking
This website does not use tracking cookies, analytics tools, or advertising pixels at this time. If we add analytics in the future (for example, Google Analytics), we will update this section and clearly state what is being collected.
06Your rights — Texas residents
Under the Texas Data Privacy and Security Act, Texas residents have the right to:
- Access the personal information we hold about you
- Correct inaccuracies in that information
- Request deletion of your information
- Opt out of the sale of your personal information (note: we do not sell information)
To exercise any of these rights, contact us through the contact form.
07Your rights — EU visitors (GDPR)
If you are visiting from the European Union, you have the right to:
- Access the personal data we hold about you
- Rectify (correct) any inaccurate data
- Request erasure (deletion) of your data
- Receive your data in a portable format
Send any GDPR request through our contact form and we will respond within 30 days.
08Children's privacy
Our services are intended for business owners. We do not knowingly collect personal information from anyone under the age of 13. If you believe a child has submitted information through our site, please contact us and we will delete it.
09How long we keep your information
We retain inquiry data only as long as we need it to respond to you and complete any project that follows from the conversation. If you request deletion, we will remove your information from our records (records held by third-party processors like Formspree are subject to their own retention rules).
10How to contact us
The fastest way to reach us about anything in this policy — questions, requests, corrections, or deletion — is through the contact form on our homepage. Start your message with "Privacy Request" and we will respond within a reasonable timeframe.
11Changes to this policy
If we make material changes to how we collect or use information, we will update this page and revise the "Last updated" date at the top. Significant changes will be reflected here before they take effect.
Last updated: May 25, 2026